Holly Jolly Ads
by (Alisa Coddington) on (12.17.2010)

Penny-pinching is so last year. Quirky, whimsical commercials are winning over consumers this holiday season. 

A Retail Advertising and Marketing Association survey reveals the top holiday retail ads and their effectiveness:

Top Holiday TV Ads 2010

• #1 Target
• #2 Walmart
• #3 Macy’s
• #4 Best Buy
• #5 Kmart
• #6 Sears
• #7 Old Navy
• #8 Kohl's
• #9 JC Penney

• #10 Toys R Us

• 16.8% of shoppers said their favorite holiday commercial motivated them to shop with that retailer

• 33.5%  said there was no impact as they regularly shop there anyway

• #1 Amazon
• #2 Walmart
• #3 eBay
• #4 Target

• #5 Kohl's & Best Buy

• 22% said yes

• 27.7%  said they already shop there

According to BDO's Retail Compass Survey, 63% of chief marketing officers said this year's holiday budget was flat, compared to 55% in 2009 and 43% in 2008. 

Where did retailers spend their budgets?

• 42% Print Ads (down from 64% a year ago)
• 25% Broadcast (up from 13% a year ago)
• 75% Social Media (up from 51% in 2009)
  • 92% CMO's utilizing Facebook
  • 60% Twitter
  • 20% YouTube
  • 8%  MySpace

0