Penny-pinching is so last year. Quirky, whimsical commercials are winning over consumers this holiday season.
A Retail Advertising and Marketing Association survey reveals the top holiday retail ads and their effectiveness:
Top Holiday TV Ads 2010
#10 Toys R Us
33.5% said there was no impact as they regularly shop there anyway
#5 Kohl's & Best Buy
27.7% said they already shop there
According to BDO's Retail Compass Survey, 63% of chief marketing officers said this year's holiday budget was flat, compared to 55% in 2009 and 43% in 2008.
Where did retailers spend their budgets?