Ace Metrix announces its take on the Top Holiday TV Ads of 2010. Coke's "Snow Globe" takes the top spot.
- #1 Coca Cola "Snow Globe"
- #2 Amazon Kindle "Grandma Holiday Ad"
- #3 Nintendo Wii "Woman Gets Out of Doing Chores"
- #4 M&M's "Mike & Jen's Faces on Candy"
- #5 Hersheys "Chocolate People Sing Carols"
Holly Jolly Ads
by (Alisa Coddington) on (12.17.2010)
Penny-pinching is so last year. Quirky, whimsical commercials are winning over consumers this holiday season.
A Retail Advertising and Marketing Association survey reveals the top holiday retail ads and their effectiveness:
Top Holiday TV Ads 2010
- #1 Target
- #2 Walmart
- #3 Macy’s
- #4 Best Buy
- #5 Kmart
- #6 Sears
- #7 Old Navy
- #8 Kohl's
- #9 JC Penney
-
#10 Toys R Us
Did they motive?
Favorite Online or Email Holiday Promotion:
- #1 Amazon
- #2 Walmart
- #3 eBay
- #4 Target
-
#5 Kohl's & Best Buy
Did they motivate?
What most influenced decisions?
- 42.3% Coupons
- 24.3% Advertising inserts
- 23.3% Word of mouth
- 22.0% TV/Broadcast
- 19.7% Direct mail
- 4.6% Social Media advertising
According to BDO's Retail Compass Survey, 63% of chief marketing officers said this year's holiday budget was flat, compared to 55% in 2009 and 43% in 2008.
Where did retailers spend their budgets?
- 42% Print Ads (down from 64% a year ago)
- 25% Broadcast (up from 13% a year ago)
- 75% Social Media (up from 51% in 2009)
- 92% CMO's utilizing Facebook
- 60% Twitter
- 20% YouTube
- 8% MySpace
Nielsen reports that across all categories, live action ads have higher brand recall than animation.
Animated ads for food ingredients and seasonings do, however, work well - brand recall for these categories was 28% higher for animation ads vs. live action.
Live action creatives were more effective than animated ads across all major demographics as well. While live action ads resonated equally among both genders:
- Brand Recall was 27% stronger for females and 17% stronger among males than for animated ads
- Adults 35 to 49 saw a 24% increase in brand recall for ads that used live action vs. animated
- Among viewers aged 13 to 35, only showed an 11% change between live action and animated creatives
Charles Schwab's 2005 animated commercials seem to have sparked a trend in animated ads geared towards adults...and more
parodies on funny or die.
Who Uses Twitter?
by (Alisa Coddington) on (12.09.2010)
8% of online Americans use Twitter, according to a new report by the Pew Research Center's Internet & American Life Project.
- One-quarter of users check in multiple times a day for tweets from others
- One in five never check for new material
- 72% of Twitter users say that they post updates related to their personal life, activities or interests.
- 62% post updates related to their work life, activities or interests, with 12% doing so on a daily basis.
- 55% of Twitter users share links to news stories. One in ten (12%) do this at least once a day.
- 54% say they post humorous or philosophical observations about life in general, with 16% doing so on a daily basis.
Highest Users:
- Young adults – Internet users ages 18-29 are significantly more likely to use Twitter than older adults.
- African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users.
- Urbanites – Urban residents are roughly twice as likely to use Twitter as rural dwellers.
- Women and the college-educated - are also slightly more likely than average to use the service.
