"Beyoncé had one of the best videos of all time!"
Interruption marketing may be passe in the advertising world, but it certainly thrives in American discourse. Everyone from Kanye to politicians are using the power of the interruption to get noticed by breaking the flow of conversation.
New York Times article, "They Can't Wait to Tell You," discusses the interruption tactic.
Easter is the second highest candy holiday (after Halloween) and Americans will spend a whopping $1.9 billion this year. According to the National Retail Federation, the average person will spend $17.29 on candy (up from $16.55 last year).
Easter Candy by the Numbers: