Recent Posts:
Archives
Tags

Discourse, Interrupted
by (Alisa Coddington) on (03.29.2010)

"You lie!"

"Baby killer!"

"Beyoncé had one of the best videos of all time!" 

Interruption marketing may be passe in the advertising world, but it certainly thrives in American discourse. Everyone from Kanye to politicians are using the power of the interruption to get noticed by breaking the flow of conversation.

New York Times article, "They Can't Wait to Tell You," discusses the interruption tactic.

0

A Sweeter Easter
by (Alisa Coddington) on (03.22.2010)

Easter is the second highest candy holiday (after Halloween) and Americans will spend a whopping $1.9 billion this year.  According to the National Retail Federation, the average person will spend $17.29 on candy (up from $16.55 last year).

Easter Candy by the Numbers:

  • 90 million chocolate bunnies (76% eat the ears first)
  • 16 billion jelly beans consumed
  • 4.2 million Peeps made each day
  • 300 million Cadbury Creme eggs made each year

Candy and fake grass aren't the only things filling Easter baskets.  Total spending is expected to reach $13.03 billion.

Average person will also spend:
  • Food ($37.45)
  • Clothing ($19.03)
  • Gifts ($18.16)
  • Flowers ($7.84)
  • Decorations ($6.34)
  • Greeting cards ($6.30)

(Cadbury Global, Just Born, National Confectioner's Association, National Retail Federation)


 

.

0

Who do we work with

Anyone who needs business intelligence: advertisers, marketers, designers, PR pros, copywriters, account planners, media strategists, new business managers, product developers.

Knowteria Reports