Super Bowl Facts and Figures

TocbiggerYour quick guide to over 100 facts and figures on spending, consumption and advertising surrounding the Super Bowl. We reviewed more than 200 sources, selected the most essential pieces of information and made it into an easily digestible guide. 

Get your copy of the 2012 Super Bowl Facts and Figures report today! 

Send us an email and we will reply with a copy the report.

It would be nice if you provided a little information about yourself and how you think you will use the report. Are you a newspaper reporter using it to put facts in an article?  Are you a PR professional looking to add flair to a press release? Or, are you just a Super Bowl fan looking for a fix? We're just curious what types of information people are looking for and how they might use it. It helps us decide which topics to focus on and what to write about. Be assured we won't use your info in any other way.

Who needs this report?


What exactly is inside "Super Bowl Facts and Figures"?

Your personal arsenal of Super Bowl related charts, factoids, graphs, fun facts and summaries on topics such as Advertising, Food, Gambling, and Consumer Spending.

Find answers to questions such as:


Some of the key info in Knowteria's complied Super Bowl research includes:


(1) (2) Venables Bell & Partners (3) National Restaurant Association (4) Retail Advertising and Marketing Association




  • Viewership
  • Reasons for Tuning into the Game
  • Brand Awareness
  • Social Media
  • Ad Effectiveness
  • Rates
  • Spending
  • Top Advertisers
  • Top Categories

Super Bowl "Budget"

  • Super Bowl Spending
  • Where the Money Goes
  • The Parties


  • Where They Shop for Snacks
  • Snack Time


Water Cooler Buzz

The Game

  • Tickets
  • Stadium
  • Host City Impact
  • Gambling

Monday Morning

  • Calling In Sick


  • Super Bowl Advertising News
  • Watch Ads
  • Post Game Review
  • Other Resources

Who do we work with

Anyone who needs business intelligence: advertisers, marketers, designers, PR pros, copywriters, account planners, media strategists, new business managers, product developers.