"You lie!"
"Baby killer!"
"Beyoncé had one of the best videos of all time!"
Interruption marketing may be passe in the advertising world, but it certainly thrives in American discourse. Everyone from Kanye to politicians are using the power of the interruption to get noticed by breaking the flow of conversation.
New York Times article, "They Can't Wait to Tell You," discusses the interruption tactic.
Anyone who needs business intelligence: advertisers, marketers, designers, PR pros, copywriters, account planners, media strategists, new business managers, product developers.
