Ads with upbeat taglines, colorful images and fun and games would have us all believe the doom and gloom of the recession is over (economists are such party poopers with their talk about long-term unemployment and upside-down mortgages).
Advertisers are shaking off tough economic times and hope consumers will do the same (Forbes).
We know the wealthy have. "During the recession, it was not considered 'cool' to shop. So right now, people with money are spending because of that pent-up demand (MarketingDaily).
Now that shopping is cool again, marketers anticipate all consumers will lighten up and start spending. According to a BMW ad, "What you make people feel is as important as what you make." Make consumers feel good and they will start buying.....aah, the power of positive thinking.